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New venture outsourcing blog
Inventure Global

New venture outsourcing blog

Discover innovation through outsourcing!

How to create fantastic online media kits!

July 21st, 2009 by Chris Harris

Entrepreneurs and small businsesses constantly find themselves looking around asking themselves why they can’t quite seem to find a good fit for what they need from service providers.Lawyers, accountants, consultants of all types are often not structurally capable of handling the needs of start-ups or SMBs.It costs them too much to “get to know your business” in order to provide a given service, and often those costs need to be amortized over many months worth of work in order to make financial sense for them.  Moreover, these services being “consulting” require a lot of interaction and communication to get the most out of them.  Unfortunately, all of this means a higher price tag. We’ve been working very hard with Clearpoint Agency, a top notch PR firm in San Diego specializing in High-tech companies, to come up with a new online service to address the PR needs of a segment which goes largely un-helped in todays environment for these very reasons.Our new service actually creates a high quality, professional, affordable PR media kit for you in an unbeatable turnaround time.   Watch our instructional video below to see how we do it!

Posted in Entrepreneurial, Innovation, Solutions, Start-up, Technology | No Comments »

Analytics in San Diego

September 22nd, 2008 by Chris Harris

sdanalytics.jpg

The San Diego Software Industry Council (SDSIC) is hosting a Forum on Analytics on Wednesday, November 12 from 7 a.m. to 4 p.m. at the Del Mar Marriott. Leaders in analytics will explore trends and innovations that influence consumer decision-making and increase business performance across various industries. As usual, they’ve lined up some impressive people at companies which are local to San Diego but are also on the front lines of these issues as keynote speakers:

  • Daniel Yankelovich, commonly referred to as the founding father of public opinion research and a leading interpreter of trends shaping American society and the global economy. Yankelovich has been named by PR Week as one of the 10 most influential people in the past century in public affairs, communications and public relations. He has spent more than 40 years monitoring social change and public opinion in America and is author of 11 books. Yankelovich will address the November 4 general election in his keynote entitled “After the Election: Analyzing the Disconnects.
  • Robert Hecht-Nielsen, a leading authority in the field of analytics, is co-founder of HNC Software (acquired by Fair-Isaac), and recently founded Hecht-Nielsen Confabulation. He is a member of the Board of Governors for the International Neural Network Society and the UCSD Institute for Neural Computation, an adjunct professor in the UCSD Department of Electrical and Computer Engineering, and an IEEE fellow, having been awarded the IEEE Neural Networks Pioneer medal.
  • Hamid Ahmadi, corporate vice president, senior fellow and chief architect of Motorola Technology Organization. Hamid has over 25 years of research, development and management experience in the area of telecommunication, IP networking, wireless communications and network security. He was named as Motorola’s first chief architect in 2006 and served as vice president of technology and CTO in the Global Communications Sector at IBM Corporation. Hamid is an IEEE fellow and received his B.S., M.S., and Ph.D. degrees in electrical engineering from Columbia University.

You may remember the discussion about whether data or algorithms are more valuable back in early January.  This is still an open issue for me and I’ll be curious to hear if anyone at the conference can shed any light on it!See you there… 

Posted in Entrepreneurial, Technology | 6 Comments »

The ultimate subscription model: A job well done

August 21st, 2008 by Chris Harris

I’m currently working on another startup with some good friends and we’ve been debating whether or not we should offer our services in a transactional or subscription business model.  The subscription business model advocates point to their hockey stick charts and wonder how anyone could argue with them.  The transactional argument is more instinctual - it’s one that starts with the user experience and basically asserts, “You can’t be doing the wrong thing by doing a better job for your customer.”

It’s a tough call.

Don Reisinger wrote a very interesting piece, Google’s search secret: It gets rid of you, that struck a real chord with me.  In discussing a recent report on how Google is stealing market even more share in the search market from Yahoo and Microsoft they note that Google is the only site which really encourages you to leave!  By doing so, they seem to indirectly be encouraging you to come back.

“But Google, unlike Yahoo and Microsoft, has made it a key point in its business model to ensure that you get off the Google search result pages as soon as possible. Its competitors, on the other hand, fail to fully understand that premise.”

There is so much discussion, on the web especially, about subscription business models its refreshing to hear that Google’s capitalizing on the ultimate subscription lock-in: doing a good job for their users!

Posted in Entrepreneurial, Innovation, Start-up | 6 Comments »

An idea to fix mortgage origination

July 25th, 2008 by Chris Harris

In San Diego, CA, where Inventure Global is based, things are getting really bad in the housing market - and there are signs that we’ve still got a ways to go!

Things are so bad the Fed and Treasury are in full emergency mode to stop the bleeding.  The steps they’ve taken so far are clearly necessary, but they haven’t yet addressed the issue head on about how to fix the problem in the future.

The banks are looking at their books and wondering how they can possibly avoid this fiasco in the future.  Take a look at the following charts from J.P. Morgan Chase which shows the difference in loans that brokers vs. J.P. Morgan’s employees originated (the boxed area).  The 2007 YTD column shows clearly that 31% of all loans the brokers’ originated had a loan to value (LTV) of over 90%!  That’s quite a departure from the 4% or even 10% historically normal levels that were originated internally by the bank.

JP Morgain defaults

This is just one more piece of evidence that the brokers’ interests are not properly aligned with the bank’s.  Default rates on mortgages paint just as damning a picture for banks not being on the same team as their investors.  Given all the turmoil - is there a way to get everyone on the same side & restore order to our mortgage finance system?  In a perfect world this wouldn’t require too much new expensive regulation or new departments to watch over the industry - because that’ll cost us all more later.

The mortgage industry pays brokers to originate loans - which makes perfect sense and provides a valuable service to both the mortgage industry & borrowers when done well.  I think most of the problem is in how they’re paid.

These payments are large up-front dollar amounts paid upon the closing of the loan.  They don’t get paid any residuals on the loan at all - so once they get this check they’ve made their money and that’s it.  This is where the trouble starts.  Once the guy who’s responsibility to close the deal doesn’t care whether the borrower can afford the loan, it’s only a matter of time before there’s going to be a problem.  The truth is, that we already have a model for this.  It’s how health insurance brokers are paid. 

Pay them every month

My proposal is to change the definition of a conforming loan to include a condition that the originator is paid a percentage of the loan’s monthly payment.  Perhaps a modestly larger up front payment in order to help jumpstart a person’s career in the business - but the vast majority of a broker’s income should be paid each time the borrower’s check clears every month.  That way, the broker is incentivized to only originate high quality loans.  If the broker thinks you can’t afford the loan, it’s not in his best interest to push you into it, it’s not worth the trouble for only a couple months of tiny fractional payments.  The broker would be much better off readjusting your expectations and getting you in something you can afford.  Perfect.

No new costs 

The really good news is that the operational infrastructure already exists: this is how the investors are paid, it’s how some of the bond insurers are paid, and it’s how taxes are paid.  One more check to cut to the broker should be a pretty easy adjustment in the system - which means it won’t introduce significant additional cost.

Someone’s always vested on both sides

Additionally, it creates an adversarial environment between existing brokers & new brokers during a refinance.  If you want to refinance your mortgage and speak to a new broker about it, they may try to trick you into a new loan that’s not in your best interest.  When this happens today, that’s the end of it, it’s you versus the broker.  In a world where your previous broker’s paycheck depends on you staying in your current loan things are a bit different.  Now you have to industry professionals fighting over your business.  This is good news because they should both be better informed & equipped to slog it out on your behalf, increasing the likelihood that you’re going to get a truer picture of the situation.  Now you can choose which one really is the better option.  In fact, in order to change other kinds of insurance (e.g. life, disability, or long term care) you have to send in a Replacement Notice to your existing insurance provider - which they then send along to the broker to go fight for your business.

Require it for “conforming” loans

Why make it part of the definition of being conforming?  Because conforming loans are the ones that Freddie Mac & Fannie Mae buy.  They’re the ones that our government and our tax dollars help subsidize.  These institutions drive what’s “normal” in the mortgage industry because they’re the ultimate clearinghouse for the massive amounts of capital required to keep the mortgage securities market liquid.  By altering the definition of a conforming loan we can “recommend” that the market coordinate in a way that helps everyone out, without requiring too much more supervision or regulatory burden to the system.  Other banks can pay brokers in alternative ways - but they just won’t have access to the large pools of money subsidized by our tax dollars.  It’s up to the bank if they want to make that tradeoff on each mortgage product they underwrite.  In the long run, I would hope that this model would become the norm because it really is in everyone’s best interest, but in the short run the banks & brokers could gradually move over to the new system.

Hopefully I haven’t overlooked anything critical and when the emergencies slow down we’ll see some policy changes in this direction.

Posted in Innovation, Solutions | 13 Comments »

The ultimate Google killer: Entitlement?

July 8th, 2008 by Chris Harris

There is an interesting post in the New York Times about Google day care.  Getting everything you ask for is a problem, once you get used to it.  As human beings we just don’t seem to be that well suited to being super comfortable.  Sadly, it tends to make us worse in all the ways that really matter.Janet Ray-Dupree also wrote a great column about the duality of those who have a mindset that’s open to growth vs. protecting one’s reputation.  The results are predictable, but worth focusing on for a few minutes, especially in the context of the Google story.  Intellectual classism is just as harsh a cultural weapon as any other kind of social division.  It requires drawing a line in the sand between those who are in teh club and those who aren’t.  Those who obtain membership have to be treated special - and there is always a growing fringe who feels it necessary to further cement their membership by ostracizing those who lack membership.  Machiavelli wrote that it is better to be feared than loved, perhaps these people are just taking a page from The Prince?Google is an amazing company, I know super smart people work there who I respect a lot, and their engineering skills are beyond reproach.  However, I’ve always thought that the most interesting inflection point in Google’s history will be the day that things stop going their way.

This post is particularly timely for me because a few friends of mine have come to me within the last couple months asking me if the culture of Google is really something they are interested in joining.  Once Google stops losing the ability to snap up the smartest and most motivated people, they’re clearly headed in the wrong direction.  It will be interesting to watch the next year or two at Google.

Posted in Ethics, Psychology | 1 Comment »

How to beat this recession

July 2nd, 2008 by Chris Harris

I had a great discussion with some colleagues of mine which ended up on the economy.

The economy is shaping up to take quite a beating - however the way in which it affects each industry and market is quite skewed. Automotive manufacturers are taking a serious hit, but the healthcare industry is doing quite well actually. If this rough economy is doing your business a favor - then you may be in a unique position to do nothing and capitalize fully from this. However, the more interesting question is what the rest of us should do.

All business “successes” deal a direct and severe blow to someone else's industry. Two cases in point: Due to Apple's iPod, Sony doesn’t sell a lot of Walkmans anymore, and Henry Ford was public enemy #1 for the horse & carriage industries. This is the entrepreneur's “creative destruction” at its harshest, albeit most poignant, contribution to our economy. The entrepreneur is finding a latent need in people’s lives and innovating a better solution than the world knew before.

Given the wide scope of personal and business economic hardships in sight, I believe the case can be made that the glass is half full. The key insight here is to ask yourself the most basic economic question, “… and then what?” I’ll leave you with two concrete examples to spur some thinking.

Take gas as a classic case in point – so people are driving less - that’s fine… what are they doing more of instead? Talking on the phone? Work around the house?

Next up is credit. The credit markets are tightening for everyone, yet ironically interest rates are low right now. Perhaps you can determine that some segment of your customers are super creditworthy yet don’t have access to other credit sources for a few (bad) reasons. Can you offer them “financing” by removing your upfront fee & increasing the monthly fee at above market interest rates to increase your profitability and improve their cash flow? If you have cash on hand – your competition may have trouble keeping up with you!

What are three new possible opportunities that today’s economy is offering you?

I’m going to do some thinking about this myself and report back…

Posted in Entrepreneurial, Innovation, Solutions | No Comments »

SDSIC’s Managing Innovation Conference

May 9th, 2008 by Chris Harris

The San Diego Software Industry Council (SDSIC) wants to get the word out about its annual “Managing Innovation” symposium May 15 from 8 a.m. to 3:30 p.m. at AMN Healthcare Auditorium.

Technology innovators will present on how they have used innovation to grow ideas, companies and profits. Seats range from $75 - $95 and can be reserved at www.sdsic.org or by calling (858) 793-6655.
Speakers include:

I’m going to be joining my good friends at Clearpoint Agency - it looks like it’s going to be an interesting mix of speakers this year - there seems to be more of a focus on startups.See you there!

Posted in Entrepreneurial, Technology | No Comments »

Analog Analytics: Real time analytics for offline advertising

March 13th, 2008 by Chris Harris

I was introduced to the CEO of Analog Analytics, Ken Kalb, through a mutual friend, Neil Senturia, late last year.  Ken had a great idea for a new company - he wanted to bring the improved accountability & optimization of online analytics to offline advertising.  What was even better, is that he already knew how to do it!

Analog Analytics

The value proposition is simple:

  • Build and deliver a better ad with greater returns
  • Measure the ad performance in real time
  • Measure the mix of media spend to improve overall advertising returns

How it works

  1. The advertiser creates a call-to-action in their ad to text a short-code or call a toll-free number.  For example: “Text COFFEE to 123456 and receive a free cup!”
  2. Consumers who hear or see the ad (depending on whether it’s radio, TV, newspaper, magazine, etc.) respond by calling the toll free number or sending the SMS message.
  3. Analog Analytics tracks, sorts, and presents the information to the advertiser in real time through an analytics dashboard (think something like Google Analytics).

Do people respond to SMS ads?

According to a September 2007 m:metrics report, the response rates to SMS ads in Europe are between 6%-9% depending on the country.  The response rates in the US are higher, 12%, but our penetration is only 17% vs. 35%-75% in Europe.  This shows that while the US market is still developing, even with significantly higher penetration rates, the response rates are still probably going to be at least 6%.

The people

One of the great things about working with startups is the people you get to interact with.  In addition to Ken, we’ve been working very closely with Tom Buscher and Scott Willson.  Tom worked with Ken at a previous company doing telephone stuff, so he knew just how to get the backend infrastructure up & running in no time flat.  Scott is a “Coder, bike racer, husband, father” who has a great command of both user interfaces and Rails.  Both guys are really smart and it’s been great working with them; we’ve learned a lot from them both.

The future

The product looks great and it’s continuing to get better and better every day.  We’re very excited about being able to help the Analog Analytics team implement the first version of the software behind this fantastic new company.  If you do a lot of advertising, you should definitely check out what they’re up to, look at their report samples, & let them know you’re interested in increasing your return on ad spend!

Posted in Entrepreneurial, Solutions, Start-up, Technology | 2 Comments »

Silicon Valley Index supports outsourcing statistics for 2008

February 27th, 2008 by Chris Harris

Daniel Weintraub at the Sacramento Bee wrote an opinion piece today, Silicon Valley Index shows sides of new economy, where he notes that, “Even as much of the rest of California braces for what looks like a slowdown, the state’s best known economic engine - Silicon Valley - is humming along…”  This “humming along” is being reported via the Joint Venture: Silicon Valley Network’s Index of Silicon Valley for 2008.  The economic report is quite interesting, if you’re into that sort of thing (as I am)! Silicon Valley Index for 2008

The really fascinating aspect of Weintraub’s opinion piece to me though, was his acknowledgement of contrary economic indicators and how they can be resolved:

  • The share of middle-income jobs in Silicon Valley is shrinking
  • Share of households earning less than $35,000 has been declining since 2004
  • The number of low-paying jobs is growing as a percentage of the work force 
  • More households are reporting higher incomes
  • Share of households earning more than $100,000 has been increasing since 2004
  • The share of households earning between $35,000 and $100,000 has stayed roughly the same
  • Nearly 4 in 10 households earn more than $100,000 / year!

How does Weintraub reconcile these?  He points to the increasing “free agency” of the workforce.  The Silicon Valley culture is now one of work for hire, specialists as consultants, which of course means companies are doing more outsourcing than ever before.

It’s interesting that the fraction of outsourcing has increased so dramatically in Silicon Valley and that it’s been so good to their economy.  As Silicon Valley’s bread and butter are high technology new ventures, the advantages of outsourcing for startups is apparently clear to them.  Hopefully other startups around the world will continue to follow suit!

Posted in Entrepreneurial, Outsourcing, Start-up, Technology | 5 Comments »

Click fraud isn’t a problem

February 22nd, 2008 by Chris Harris

I love the Freakonomics blog (as indicated by the link on the right hand side of this blog!).  I wandered into a recent post about click fraud on there by Melissa Lafsky.

Click fraud is a problem under certain circumstances, but for the major search engines who use an auction system for PPC and a performance based CTR to show their ads, this really is not a big problem.

Check out the comments section on this great Freakonomics post and weigh in!

Posted in Technology | No Comments »

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