August 27th, 2007 by
Amish Parashar
Another great set of articles from:
The Wall Street Journal Small Business Link
My Excerpted response:
We find that Search Engine Optimization and Pay-per-click campaign management are less than half of the overall picture for success online. A very simple equation is at the root of all of this:
# of visitors x % conversion x sales price = online revenue (or other goal)
Of course, you control your prices, so the only other variables are the number of visitors and the conversion rate.
This set of articles, and this discussion, do an excellent job of surveying the various methods to increase your search rankings and traffic to your website. The next step is using analysis/statistical data to continuously improve your website so that as your traffic increases more people are buying your product (or signing up for your newsletter, or donating to your non-profit). This is to say a real, concerted effort to steadily increase your conversion rate.
The end result is both a large number of visitors, and perhaps more importantly, a large number of customers. In short, I would find a vendor that cares about your bottom line, not just increasing traffic to your site!
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August 21st, 2007 by
Amish Parashar
Serial Success
The Wall Street Journal, The Journal Report on 8/20/07 has an excellent article by Bounds, Spors, and Flandez on “how some entrepreneurs manage to score big again and again and…”
Their analysis and commentary reinforces the guidance we’re often asked to provide to new and growing ventures — Team Building (on or offshore) and constant execution are keys to repeated success. Thanks to these diligent editors and reporters for a great feature!
Blogging
In the same Journal Report, on page R5 is a great piece by Sarah Needleman on the value of blogging for small businesses. Now, there’s a topic! We’ve created blogs and blog management tools for a number of small businesses. Our analysis shows that these create not only more traffic to their host websites but also can have a positive impact on sales. It is not very difficult or expensive to get a blog online (or post to one - since this author can do it!) and it can create yet another, effective, way to reach your customers. Combined with an online marketing initiative blogs can give you a significant competitive advantage as well as provide a forum to present your products or services….
We can create a complete blog and online marketing solution for you or provide some recommendations to get you started…
Posted in Entrepreneurial, Solutions, Start-up, Technology | No Comments »
