New venture outsourcing blog

Our firm does comprehensive online marketing and web sales acceleration for small businesses. Our approach is unique in a number of ways, but chiefly in that we use very advanced statistical methodology and that we focus on very clear business goals (increasing online revenue, selling more product, increasing the number of newsletter readers, etc). I thought it would be useful to share some questions we receive about this work:

How is this different than SEO/PPC/what XYZ is offering?

Search Engine Optimization is one piece of a good online strategy. After all, what good is a high Google page rank if it doesn’t lead to more sales or your profitable growth?

Why do you run experiments on my site?

Because your site is (hopefully) unique. Your customers, what they are looking for, and what they respond to are worth knowing. Inventure believes very strongly that running quick, efficient experiments provides evidence of what your visitors and customers do. Smart designers and developers (including our own) can only speculate on what will work to improve your results based on experience. Real insight into your web business enables real improvements and, most of all, real results!

Is this a short- or long-term effort?

Both. Inventure aims for both short term and long term results. In the short term you should see an increase in web traffic from your paid advertising campaigns, as time passes you’ll spend less on this and see more visitors arrive from all over the internet! Of course, all of this happens in parallel with a series of experiments and improvements on your website. The end result is more qualified visitors, more sales, and a more profitable website.

Do your services pay for themselves?

Yes. Business fundamentals apply on the web as well - a good products or services will attract and retain customers. By outsourcing your marketing efforts you can unleash your website and set new sales records!

There is some more information here.

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