Click fraud isn’t a problem
February 22nd, 2008 by 
Chris Harris
I love the Freakonomics blog (as indicated by the link on the right hand side of this blog!). I wandered into a recent post about click fraud on there by Melissa Lafsky.
Click fraud is a problem under certain circumstances, but for the major search engines who use an auction system for PPC and a performance based CTR to show their ads, this really is not a big problem.
Check out the comments section on this great Freakonomics post and weigh in!
Posted in Technology | 